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As-Directed Service

One chauffeur.
Entirely at
your direction.

The gold standard for executives, private clients and corporate accounts. No fixed route — your day, your schedule.

  • Fixed price agreed in advance
  • Waiting time always included
  • Strict confidentiality — NDA available
  • Available 24/7 · Immediate response
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Response within 2 hours · No commitment

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Why as-directed

Your schedule. Your rules.

Total flexibility

No fixed destination, no fixed route. Change plans mid-day — your chauffeur adapts instantly without re-booking.

Dedicated to you alone

Your chauffeur is exclusively yours for the entire booking. No sharing, no re-assignment, no interruptions.

Waiting always included

Your chauffeur waits at every stop, for as long as needed — no extra charges, ever.

One fixed price

Agreed in advance, guaranteed. No meter, no mileage surprises, no surge pricing.

Absolute discretion

Strict confidentiality as standard. NDAs available on request. Trusted by private offices across Geneva.

Cross-border capable

France, Italy, Germany, Austria — seamless cross-border travel with all permits in place.

Ideal for

Every situation that demands more.

Executive road shows

Back-to-back investor or client meetings across cities — your chauffeur connects every appointment.

VIP guest escort

Airport arrival, hotel, dinner, meetings, departure — full hospitality for your most important guests.

Private banking & family office

Discreet, reliable transport for UHNW clients. Strict confidentiality as standard.

Medical & wellness stays

Geneva's private clinics attract patients worldwide. Discreet door-to-door service.

Alpine season residence

Daily transfers between your chalet and the resort, ski drop-offs, restaurant runs — all season.

Film & media productions

On-call transport for talent, crew and production. Flexible, rapid response.

Prefer to speak directly?

Call us — your chauffeur is ready.

+41 76 511 20 00 [email protected]

The as-directed chauffeur service (sometimes called hourly hire or mise à disposition) from Swiss Limousine Service assigns you a dedicated Mercedes vehicle and chauffeur for the duration you need — half-day, full-day, or consecutive days. Ideal for busy days in Geneva, multi-site events, back-to-back banking meetings, property viewings, shopping and family tourism days, or corporate visits with multiple site stops. Mercedes-Benz fleet less than three years old, multilingual chauffeurs trained in protocol, transparent hourly pricing with no surge.

How it works

You book a vehicle and chauffeur for a defined period (3 hour minimum). The chauffeur is at your exclusive disposal for the entire duration: transfers, waiting times, programme changes, unplanned stops — everything is included in the hourly rate. No per-trip metering, no meter ticking, no mid-day renegotiation. Your chauffeur knows your plan at departure and adapts in real time to your changes.

Typical scenarios

Transparent hourly pricing

Minimum: 3 consecutive hours. Full day (8h): degressive rate on request. Multi-day: dedicated chauffeur package at negotiated rate. Included: chauffeur, fuel, parking during waits, Swiss vignette, bottled water, Wi-Fi on request. Not included: foreign motorway tolls (France, Italy), alpine tunnels, foreign motorway stickers — billed at actual cost with receipts.

Chauffeur profile

Chauffeurs trained in as-directed service for years — knowing how to wait discreetly, anticipate needs, manage last-minute changes without visible irritation. Standard dark-suit attire, smart-casual on request. French and English mandatory, German, Italian, Spanish, Arabic, Portuguese, Russian depending on the roster available that day. All NDA-ready for confidential clients, diplomatic protocol on request, UHNW, celebrity and royal-family client experience.

Dedicated fleet

For as-directed service, we prioritise recent vehicles in our Mercedes fleet: E-Class for executive discretion, S-Class for maximum comfort (heated and ventilated seats, rear passenger screens, refrigerator), V-Class for family or corporate groups up to 7 with hand luggage, Sprinter VIP for delegations of 8 to 17 with meeting-cabin configuration. All vehicles equipped: USB chargers at each seat, on-request 4G Wi-Fi, bottled water, tissues, umbrella, blankets (winter).

Booking flexibility and modifications

You book by announcing only the start time, start location, and minimum duration (3h). The programme can evolve during the day: added destinations, prolonged stops, reordered sequence. Your chauffeur reprograms in real time. The hourly rate does not change as long as the reserved duration covers the time used. Extension beyond initial duration: standard hourly rate, no penalty.

Corporate accounts and recurring relationships

For recurring clients (family offices, private banks, Geneva-based multinationals), we offer corporate accounts with:

Peak-week events and special days

During peak weeks (WEF Davos, Watches & Wonders, Art Basel, Geneva Motor Show, Fashion Week, UNHCR sessions), as-directed service is particularly valuable for keeping a dedicated vehicle available all day without worrying about fleet availability. We recommend booking 4 to 6 weeks before the start of the event week. Outside peaks: booking under 48 hours, up to 24 hours in standard weeks.

Frequently asked questions

What’s the difference with a simple transfer?

A transfer is a flat-rate A → B trip. As-directed service is a chauffeur and vehicle reserved exclusively for you for a defined duration, for a flexible and evolving programme. More expensive per hour, but much more flexible and suited to busy days.

Does the chauffeur really wait without pressure?

Yes. Our chauffeurs are trained in discreet waiting — they park in a designated area, quietly available, never in the client’s line of sight during meetings. Direct SMS for when you need them. 3-hour minimum for the economic logic to work for everyone.

Can I change destinations during the day?

Absolutely — that’s the main advantage. Add, remove, reorder stops at any time. The hourly rate covers the entire reserved duration regardless of number of stops or mileage.

What about cross-border days?

Available, with foreign tolls and motorway stickers billed at actual cost. A typical as-directed day Geneva–Annecy–Évian–Geneva, or Geneva–Chamonix–Courmayeur–Geneva in summer, fall within this scope.

What is the cancellation policy?

Free up to 24 hours before start. 24h–2h: 50% of reserved hours. Less than 2h or no-show: 100%. During peak weeks: window extended to 72 hours.

Can I try the service for a half-day before committing?

Yes. Most of our recurring corporate clients started with a half-day trial. No commitment beyond the reserved duration.

See also: Geneva airport transfer, Corporate service, Events and weddings.

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Read also our overview of the broader limousine service geneva market and how to choose the right operator.