Geneva Motor Show 2022
The first Swiss Motor Show was held in Geneva’s Electoral Building from 29 April to 7 May 1905. The brains behind this fair for automobiles and two-wheeled vehicles were Paul Buchet, Michelin’s general agent in Switzerland; Geneva businessman Albert Vassali; and young engineer Jules Mégevet, who was both the owner of a car-accessories company and the President of the resurrected Swiss Trade Union Chamber for the Automobile Industry (Chambre Syndicale Suisse de l’Automobile), while the Organising Committee was chaired by Charles-Louis Empeyta, President of the Swiss Automobile Club (Automobile Club Suisse, or ACS). The first motor show was a roaring success, welcoming 59 exhibitors and over 17,000 visitors, and its inauguration was attended by Ludwig Forrer, a member of the Swiss federal government, the Federal Council. Geneva also hosted the second edition of the show from 28 April to 6 May 1906, but the third national motor show was held in Zurich in 1907.
Visitor numbers to a single event passed the 700,000 mark for the first time in 2000. The current record (747,700 visitors) is held by the 75th edition in 2005, which also marked the show’s centenary. The world was hit by crisis in late 2008, and the automotive industry was no exception. Despite difficult times, all major manufacturers continued to take part in Switzerland’s International Motor Show. Visitor numbers fell below 700,000 in 2009 and 2010, but rose to 735,000 in 2011, the second best figure in the show’s history.
The Geneva show has more of an international character that the four large shows held in cities in various manufacturing countries (Detroit, Frankfurt, Paris and Tokyo), which predominantly aim to promote their own national products. This is why journalists, experts, buyers and automotive-industry representatives from around the world hold this show, which is always held in March, in particularly high esteem. No other motor show provides such a comprehensive view of current offers, new trends, available technologies and future developments as the one in Geneva.
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